About

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About Us

Parenting is chaos. We made it a brand.

Rebel Parents Co. was born from a single truth: raising toddlers is one long, snack-covered, sleep-deprived fever dream — and we wouldn’t have it any other way.

We’re not here to tell you how to parent. We’re here to laugh with you while your toddler screams at a banana for being “too banana.”

At Rebel Parents Co., we honour:

• Unapologetic Mums – fueled by caffeine and sarcasm
• Elite Dads – who think they’ve nailed it because they made one snack plate
• And of course, Unhinged Toddlers – the emotionally unstable CEOs we serve daily

Our gear is for those who don’t sugarcoat the chaos — you wear the mess with pride and a smirk. Whether you’re knee-deep in tantrums, bribes, or bedtime negotiations, you’ve found your people.

Welcome to the Rebel Parents Club. It’s loud in here — but at least we’re laughing.